Walk into any luxury travel agent and all the brochures tend to look much of a muchness, yet it’s a highly competitive market. Lusso is a relatively new luxury tour operator who launched specialising in two key areas, the Caribbean and Indian Ocean. In 2015 they wanted to expand their product offering for 2016 with two further brochures for the USA and Asia, plus create much greater visual impact for the overall suite of brochures.
We came up with a radical yet elegant design to engage with customers and agents alike and reflect the brand ethos of standing out from the crowd. By the end of 2016 Lusso were voted AITO Agents Choice Best Tour Operator. Job done.